Label type 
Direct thermal labels are made of thermally active paper, with a coating that reacts to heat from the printhead to produce an image on the label. Direct thermal labels do not require a ribbon for printing. The images on direct thermal labels fade over time and are vulnerable to sun exposure and heat.
Thermal transfer labels require a printer ribbon to transfer the image onto the label. The images on these labels last much longer than on direct thermal labels. Thermal transfer labels should be used when the barcode or text on them needs to be easily read a few months after printing or when labels will be exposed to sunlight or heat.
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Width 
The width of the label from one edge to the other.
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Length 
The length of the label in the direction it comes off the roll.
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Material 
Paper labels can be used in applications that require short-term label life, such as shipping and product packaging. Most direct thermal labels are paper labels.
Synthetic labels last longer and may be more suited to applications that involve harsher environmental elements such as moisture, chemicals, abrasion, etc. Our label experts will pick the synthetic material (e.g. polypropylene, polyester) most suited to your specified application needs below.
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Adhesive 
Permanent adhesive - Works for most common surfaces such as corrugated paper and plastics.
Removable adhesive - For applications where the label will needs to be cleanly removed later.
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Color
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Label brand
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